In a post-Covid world, what are the dos and don’ts of digital marketing?.We have not seen any campaign come close to the engagement that the ‘Voice of Hunger’ campaign gathered even though the campaign ran a few years back. The minimalism of the campaign was also very inspiring, as they utilised a tool within a social media platform to build their campaign and let their participants’ imagination flow freely. It was a simple campaign that appealed to audiences from different SECs and target groups, ensuring maximum participation. The best campaign I saw in recent times that utilised digital in an innovative manner with actionable results was the “Voice of Hunger” campaign by Swiggy. Which brand in the last year has made the best use of digital and how?.Overall, the digital era has greatly accelerated the process of launching and growing a brand, providing more opportunities to reach a wider audience and gather valuable feedback.ĭDB Mudra Group appoints Binodan Sarman as EVP, North ![]() Brands can also capitalise on trends and viral content to push their USP (Unique Selling Point) forward, which can increase their visibility and credibility in the market. This also allows for a multi-channel approach to marketing and PR, such as utilising influencers, social media ads, and other digital platforms. Additionally, getting customer feedback on products is easier and faster, as brands can reach their customers directly through multiple digital channels. A treasure trove of data regarding consumer behaviour has made it easier for brands to connect with their target audience, understand their preferences and tailor their marketing efforts accordingly. With a clear mindset, it is easier to advance from the idea generation to the product launch phase. The digital era has also substantially reduced the cost of launching and growing a brand, providing more opportunities for small businesses and entrepreneurs to enter the market. Launching a brand in today’s digital era is vastly different from earlier times, as it offers many advantages that were not available in the past.
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